Possessing 20+ years of experience in the insurance, banking and FMCG sectors, Mohamed El Missaoui joined Bupa Arabia in 2011 as the Director of Total Quality Management. Where he oversaw service operations areas related to customer service, mega accounts, membership fulfillment, and quality.

Mohamed also previously led a variety of assignment at Unilever MENA relating to the supply chain, ranging from distribution, logistics, and customer service to industrial engineering and quality.